I didn’t start out working with global brands. I started out losing money—a lot of it.

Over the years, I’ve personally spent (for my own businesses) more than $100,000 on ads—most of it before I had a clue what I was doing.

I wasted budget on the wrong audiences. I followed advice that sounded smart but delivered nothing. I obsessed over CTRs that didn’t matter and ad copy that never converted.

I didn’t just “learn the hard way”—I paid for every lesson in full.

I was doing what most business owners do: boosting posts, copying “guru” advice from YouTube, tweaking ad copy at 2AM hoping something would magically click. Some campaigns failed so hard I thought I was cursed.

But I couldn’t give up, mainly because I liked what I do. So I went all in.

I spent over 14 years testing, tweaking, failing, and learning how paid advertising really works—how to target the right people, how to write copy that sells, and how to build a system that actually scales. That obsession led me to 20–25x ROI for lots of E-commerce clients, I was blessed to deliver training for teams at Visa, Sony, Unilever, BCG, Ferrero Rocher, and more. It helped me train over 5,000 professionals in the GCC to finally stop throwing money at ads that don’t work—and build campaigns that do.

And now, I’m handing that same system to you. No fluff. No theory. Just what works—built for business owners who are done guessing and ready to scale for real.